Whats so big deal in collections?. Collections are yardstick for measuring how movie fares at boxoffice.Money bags are proportional to Hit scale.A movie with good content is termed as a blockbuster only if it breaks existing records and sets news trends.So collections effectively stands out as a prestige for any big hero.
Till here it is all good.When collections are presented in a pure way , there is no harm in broadcasting them and use them to pull more people to theatres.But when collections are tinkered by a huge margin(25-40%) problem starts.This trend has become more common in tollywood.Especially these days Dookudu team is coming up with unbelievable goofed up figures.
It is evident from the following figures (in Lakhs).
The above figures are just krishna district 3rd week.Theatre sources say , samething is repeated in Nizam , ceded areas and throughout the world as well.Though the movie is faring well all over the world with extra ordinary collection, still producers are adding 'Extra' to the extraordinary figure.
In the same lines, Oosaravelli team is also coming up with same tinkered figures.Movie team cameup with whopping 35 crore figure,which is clearly not possible.Additionally Oosaravelli went a extra mile and published even fake number of theatres.
In mad rush of superiority , tollywood is heading towards a dangerous region.If the trend continues people might name Tollywood as 'Fakewood'.Atleast now our big heroes and producers should realize and stop their mad fake acts.
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